In this page on the amazon.com site, Amazon explains to customers how to use it's different RSS feeds. The options for different feeds are overwhelming to say the least. However, Amazon makes it as easy as possible for users to tag specific products they may want to purchase by using keywords like "blu-ray," "running," or "quilting."
Amazon also offers options for developers using applications on the web to use their feeds. The option allows for RSS feeds to be used as data sources for applications if the developer so chooses.
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